Marketing is the most complicated and the most important part of any business! Some countries even prefer marketing more than the actual product. Let’s take a look at China. Most of their products have been available across the world, thanks to a great and effective marketing strategy. Singapore is one of those city-states that are advancing more and more with the marketing, especially digital. Each marketing agency Singapore is considered a rival to agencies from other parts of the world, meaning that they have advanced substantially over the past couple of years.
The main reason why most agencies became so successful is because they discovered the ultimate question and gave the best answer. The question is “What is there for me?” and it is something that consumers will ask you!
Target audience doesn’t care about you, they care about themselves
Ask every single digital marketing agency in Singapore how to improve your marketing strategy, and they will answer that you need to offer something that your target audience actually needs. This is the simplest part of the aforementioned question, the one we are interested in.
Audience or consumers, if you prefer are only interested in something that can be beneficial for them. Maybe it is an affordable product, way to make money or to get something for free. In general, consumers want something that they can use and something that no other brand has to offer.
Ideally, you would create such effective marketing strategy that all of them will become addicted to your service or product. All agencies are trying to achieve precisely that and the end result is always profitable in several different ways.
Target audience never thinks nor pay attention to your actual goals. They are not interested in your profit nor in your business expansion. All what they want is something to benefit from.
Examples of successful marketing strategies
Even the best digital agency in Singapore has role models. Some marketers who changed the world. In this example, we will discuss Steve Jobs. He was an absolute professional when it comes to marketing strategies which made Apple so popular. Without this individual, the entire company would be almost worthless.
Steve Jobs always emphasized how a new product or a new technology will improve the user experience. Specifications or tech details are almost irrelevant for consumers. He knew that! Some of the best examples of his marketing campaigns include:
Time capsule – All your personal photos, videos, and data can be restored at any given moment. With it, your memories will be safe.
iPhone 3G– It is two times faster than the previous model and it costs two times less.
There are a lot of different examples, but all of them have the same point. All of them managed to place the accent on the needs of consumers. In other words, they gave the answer to the target audience on question ‘’What is there for me?’’
Discovering what your target audience actually needs
Singapore has been implementing new technologies and new trends for quite some time. As a result, the desires and needs (yes, there are differences) of the consumers are difficult to follow. But the best marketing agency in Singapore always has new ways to track the changes. Basic and the most successful methods to discover what your consumers need are:
1. Keyword research – Every single marketing agency in Singapore spends huge amounts of money on keyword analysis. It is essential for determining what your potential consumers search most.
2. Surveys – They are another successful method to get a complete idea what the targeted audience needs.
3. Using Quora and forums – The most effective, affordable method of them all. Perfect for specific research.
4. Tips from customer service – Recently, one of the best-known digital marketing agency in Singapore discovered that getting tips from customer service is a great way to offer something to the consumers. At the same time, they reduced the need for customer service. It is win-win.
Of course, there is no a scenario where just one method should be used. All of these ones are equally important and all of them can make a difference, in a better direction than you may believe. Each one just improves the previous method, so you can get an idea why all of them are equally valuable.
Offering to the consumers precisely what they want
Now is the time to begin with offering or providing services to the consumers. Still, the main question is how to do this properly. It all starts with direct benefit marketing. It means that all the benefits of your service must be emphasized immediately. Today’s consumers don’t like losing time and the competition is tough, so this is definitely a must!
Your idea will now be served to the consumers, but they still have to find it. To achieve that, you will need blog posts, where you will explain the problem and the solution (SEO optimization is mandatory) and you will need a website. A proper website with a responsive design and all information easily accessible is the key element of proper digital marketing and for boosting the sales.
One digital agency in Singapore developed a marketing tool that allowed to the marketers to allocate their budget. At that time, it was a simple tool but it had a huge effect. The main point is to create a tool that will make your service more user-friendly and more attractive. If you make their life easier, they will become your clients.
The bottom line is to place the needs of the target audience in front of your personal goals. Only that you can reach them and accomplish all your plans. Digital marketing is all about serving something you have to those who need it. It has to be done carefully and without a single mistake. A happy consumer will stay permanent client, which is another key for successful business.